promote
verb-
to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price 促销；推销 - promote something
The band has gone on tour to promote their new album. 这个乐队已开始巡回宣传他们的新唱片。 This trade fair will help businesses from Malawi to promote their products. 这个贸易展览会将帮助马拉维的企业推广他们的产品。 - promote something as something
The area is being promoted as a tourist destination. 这个地区正被推广为旅游点。
Culture advertisingadvertisingMost companies in Britain and the US have to work hard to promote and market (= draw attention to and make people want) their goods in order to sell them. Political parties, charities and other organizations also use advertising. Companies advertise on the internet and there are also advertisements, usually called commercials, on radio and television. Many pages in newspapers and magazines are filled with advertisements (also called ads or, in Britain, adverts). Especially in the US, supermarkets and other stores produce leaflets, often made up of several pages, showing pictures of items that are special offers that week.Advertisements in newspapers and magazines are expensive and only the largest companies can afford to advertise their products in this way. Small companies advertise in the classified ads columns, where each advertisement consists of a few lines of text only. Shops and businesses, and individuals wanting to buy or sell used household goods, advertise in local papers and social media.The richest companies buy prime-time advertising time on television (= when people are watching the most popular TV programmes). Famous actors or singers sometimes endorse a particular product by appearing in advertisements for it. Some advertising slogans (= short phrases mentioning a product) are known by everyone, for example, ‘Have a break – have a Kit Kat'. Some advertisements are like very brief episodes of a story. Tobacco advertising is now banned on radio and television in Britain and the US. Advertisers have no influence over the people who make programmes, even if they help pay for the programmes through sponsorship. There is, however, an increasing amount of product placement, where firms pay for their products to be shown in films or television programmes. In the US some commercials are national, others are shown only in a particular area. Some products are sold on smaller channels by an infomercial, a commercial that lasts half an hour or more and tries to look like an entertainment programme.Other ways of advertising include displaying large posters on hoardings or billboards (= large signs) by the side of roads. Flyers (= small posters) advertising local events, for example, are given to people in the street or posted through doors. Restaurants advertise in theatre programmes, and shops advertise in their own magazines. There are many forms of advertising on the internet. Just as firms send junk mail to people who have not asked for it, emails are used to advertise products and services. Emails that people do not want are called spam. On internet pages advertisers use banner ads (= advertisements across the top or bottom of a page), pop-ups (= pages that open in front of the page you are looking at) and links to their own websites to attract customers. Advertisers can collect data about a user's online activity, which allows them to learn about the user's interests. As a result, they are able to direct their advertising at specific users. Advertisements are also sent to mobile phones and social media.The biggest US ad agencies have offices in New York on Madison Avenue, so Madison Avenue has come to mean 'the advertising industry'. In Britain, the advertising industry is controlled by the Advertising Standards Authority. All advertisements must be ‘legal, decent, honest and truthful ’. In the US the Federal Communications Commission makes rules about advertising. Television and radio stations are required to do some public service announcements (= commercials that give information to the community) free of charge.Many people are against advertising, partly because it adds to the cost of a product. People also say that the influence of advertising is too great, and that children, especially, want every product they see advertised. On the other hand, many people buy American newspapers on Sundays because they advertise special offers and contain coupons (= pieces of paper enabling people to buy products at a reduced price).Extra ExamplesTopics Businessb1The company's products have been promoted mainly through advertising in newspapers. 该公司的产品主要通过在报纸上做广告来推销。 The new products have been very heavily promoted. 新产品得到了大力推广。
Oxford Collocations Dictionaryadverb- aggressively
- heavily
- vigorously
- …
- as
- through
- promote something
- promote something
to help something to happen or develop 促进；推动 to promote democracy/peace/understanding/health 促进民主/和平/理解/健康 I applaud his efforts to promote world peace. 我赞扬他为促进世界和平所做的努力。 to promote the development/use of something 促进事物的发展/使用 policies to promote economic growth 促进经济增长的政策 a campaign to promote awareness of environmental issues 提高环保意识的运动 The exhibition was intended to promote interest in contemporary sculpture. 该展览旨在激发人们对当代雕塑的兴趣。 We think football can help to promote the idea of a multicultural and multiethnic society. 我们认为足球可以帮助促进多元文化和多民族社会的观念。 Vietnam has actively promoted foreign investment. 越南积极促进外国投资。
Extra ExamplesTopics Successb1Bonus payments to staff serve to promote commitment to the company. 向员工发放奖金有助于促进他们对公司尽职尽责。 Human rights are strongly promoted by all our members. 人权得到了我们所有成员的大力推进。 The idea of equal opportunities was strongly promoted by many Labour MPs. 机会均等的观念得到了许多工党议员的强烈支持。 They claimed that the authorities had deliberately promoted and condoned the violence. 他们声称当局有意支持并纵容了这起暴力事件。 Young people's awareness of agricultural issues is promoted through publicity material. 通过宣传资料，年轻人对农业问题的了解有所加深。 The aim of the culture festival is to promote friendship between the two countries. 文化节旨在增进两国之间的友谊。 The church tries to promote racial harmony. 教会努力促进种族和谐。
Oxford Collocations Dictionaryadverb- strongly
- actively
- directly
- …
- aim to
- seek to
- try to
- …
- through
- a campaign to promote something
- a scheme to promote something
- be aimed at promoting something
- …
- [often passive]
to move somebody to a higher rank or more senior job 提升；晋升 - promote somebody
She worked hard and was soon promoted. 她工作勤奋，不久就得到提升了。 - promote somebody to something
He has been promoted to sergeant. 他已晋升为巡佐。 - promote somebody from something
He was an experienced officer who had been promoted from the ranks. 他是一位经验丰富的军官，已升职。 - promote somebody from something to something
She was promoted from finance director to chief executive. 她从财务总监晋升为首席执行官。
Extra ExamplesTopics Jobsb1He was promoted from deputy minister to minister last year. 去年，他从副部长晋升为部长。 He was promoted to the rank of captain. 他晋升为舰长。 a recently promoted headteacher 最近晋升的校长
- promote somebody
- promote something (from something) (to something)
to move a sports team from playing with one group of teams to playing in a better group 将（体育运动队）晋级
Word Originlate Middle English: from Latin promot- ‘moved forward’, from the verb promovere, from pro- ‘forward, onward’ + movere ‘to move’.